Friday, March 20, 2009

Our Extra Virgin Olive Oil gets the DOP

After just four years, Villa Cappelli Extra Virgin Olive Oil has been granted the highly coveted EU designation of DOP - Denominazione d'Origine Protetta. If you look on your store shelves, you will find very few olive oils with this highly esteemed label. According to Wikipedia, DOP (or PDO for anglophiles — Protected Designation of Origin) "ensures that only products genuinely originating in that region are allowed in commerce as such. The purpose of the law is to protect the reputation of the regional foods and eliminate the unfair competition and misleading of consumers by non-genuine products, which may be of inferior quality or of different flavour. Foods such as Gorgonzola, Parmigiano-Reggiano, Melton Mowbray pork pies, Asiago cheese, Camembert de Normandie and Champagne can only be labelled as such if they come from the designated region."

As you can see, Villa Cappelli Extra Virgin Olive Oil is now in very exclusive company.

We are thrilled at our new seal that you will be seeing on our communications, packaging and website:

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